Florida Realtor • June 2022 • MANAGE IT

The market is ever-changing, and so is your business. Take a moment to refocus your goals for the rest of the year.

You set your goals in the beginning of 2022, but the real estate industry is ever changing. It’s time to revisit those goals and adjust, if necessary. What is easily neglected in the process is the importance of the overall vision. When setting goals, the brokerage or team leader’s vision has a significant impact, and the importance of sharing that vision with team members is just as important as any goal itself.

Think of a vision as the direction for the overall brokerage or agents’ business, while the goals are the checkpoints along the way.

Ask yourself some important questions. What is working this year? What isn’t? What worked but likely no longer works? Evaluating and identifying the ways we were able to improve and move the needle, helps us move forward.

This is also a point when intentionality comes into play. If you continue to focus on setting and executing intentional goals–along with even small improvements, you will see positive results each day.

Here are three steps to start intentionally setting goals that lead to success:

1. FOCUS ON WHAT IS ALIGNED WITH YOUR OVERALL VISION, VALUES AND PRIORITIES. When it comes to intentional real estate goal setting, it’s important to get specific, and make sure your goal is relevant to the overall vision and priorities of your brokerage.

2. MAKE SMALL, IMPACTFUL DECISIONS CONSISTENTLY TO CREATE FORWARD CHANGE OVER TIME. Making decisions, even small ones, will create positive habits over time, and set the stage for progress in a positive direction and forward momentum. It’s no secret that to create momentum, we must make a conscious action-based deci-sion that aligns with our goals, and do it consistently. When taking intentional and focused action because of positive habits, we create momentum that supports our goals, which will become reality.

3. WORK SMARTER, NOT HARDER. Finding a better way doesn’t mean finding a whole new way (unless perhaps that is the better way), but rather taking an honest look at what no longer works, and then dropping, realigning or changing what doesn’t. It requires staying open-minded to a new way of doing things and taking the time to consistently measure and re-evaluate. As stated by Albert Einstein, insanity is doing the same thing over and over again and expecting different results. In other words, for things to change, we need to change and find better ways—organizationally, professionally and personally.

One misconception when setting intentional real estate goals is to think there is only one way to achieve the set goal, or letting your expectations get the best of you. To be effective as a brokerage, team leader or agent, it is important to realize that what we may think is the best way, decision or process may turn out not to be. And that’s OK. In fact, when we find a better way by involving others, it’s often a lot more fun on the path to success as well.

Marion Weiler is brokerage growth strategist and CEO of Weiler International LLC.