Florida Realtor • November/December 2024 • 8 Techy Tips

1. Reach out often: “One of the main complaints people have about Realtors® is that we don’t communicate enough. That doesn’t happen with me because my CRM software reminds me to call [contacts] every 10 days, send them a written report every week and mail a handwritten card on their birthday.”—Jorge Roque, broker, America’s Real Estate Force, Miami Source: trsmag.com

2. Seeing is believing: “High-quality photos and floor plans help homes sell more quickly.”—Robin Raiff, Robin Raiff Team at Douglas Elliman Real Estate, Sebastian

3. Talent search: “[A recruiting platform] shows us a geographic heat map of every deal [a prospective recruit] has ever done in their career and analyzes them by average price point and types of homes they’ve sold.”—Kristine Newell, senior vice president, Premier Sotheby’s International Realty, Sarasota

4. Winning buyer presentations: “Having a great digital presentation wins appointments. It’s part art, part science and time to lay your value out in a professional and gorgeous manner with a knock-their-socks-off buyer presentation.”— Mark Choey, Highnote founder and CEO Source: Building Winning Buyer Presentations to Win Every Appointment, YouTube.com

5. Vlogs vs. blogs: Short-form video is exploding and can be featured on TikTok, YouTube or Instagram Reels. Boost your social engagement by using a video editing app. —Source: techradar.com

6. Collaboration tools: “An online messaging and collaboration platform is a total game changer for my business.”— Sandi Lyn Burnett, “That Broker Girl,” The Collective, Cedar Rapids, Iowa

7. YOU and AI: “Need help with topics, press release angles or compelling news hooks? ChatGPT (chatgpt.com) can help. It’s a quick learner; you probably only have to give it two examples before it has learned how to mimic your writing style.”—Kevin Hawkins, president, WAV Group Communications, California

8. Customized marketing tools: “Whether you want to create a custom property flyer, a variety of branded social media posts, or anything in between, [programs like] Canva offer templates, editing tools and sharing tools to make your life easy.”—Kaylee Strozyk, contributor, The Close