Florida Realtor • November/December 2024 • 10 Bright Ideas

1. Post to generate emotion: “You want to trigger a feeling like excitement and combine that with information and education. I call it TERA—Trigger, Emotions, Relatability and Action.”—Martine Cadet, founder of the social media company, Kaderique Media Boutique LLC, in New Jersey

2. Don’t neglect the tried and true: “You don’t always need the shiny new thing. It’s more important to reach out to past clients and FSBOs and expired listings and your network and offer them the value of your expertise.”—Tim Harris, co-owner of Tim and Julie Harris Real Estate Coaching, timandjulieharris.com

3. Sell the lifestyle: “We talk about the lifestyle, not the brick-and-mortar details. We describe what it’s like to live there.”—Greg Gorman, broker-associate of John R. Wood Properties in Naples

4. Customize outreach: “Communicate with people the way they want to be communicated with. I will text, call or email—figure out who likes what.”—Debbie Rector, broker-owner, TOP PERFORMANCE Real Estate Consultants in Crystal River

5. Improve listing imagery: “Use 3D and VR depictions of your listings. This allows potential buyers to see your home in a new way that might help them plan out how they can visualize themselves in the home.”—Tom Ferry, real estate coach, tomferry.com

6. Always have a CTA: “You need a Call to Action with everything you do. For example, you can post that you’ll be hosting a Zoom call about something happening in the market at a specific time with a link to register. That way you’re creating a database with people who register.”—Claudienne Hibbert-Smith, a Realtor® with the Hibbert Real Estate Group with eXp Realty in Pembroke Pines

7. Rinse and repeat: “If you are door knocking or sending postcards or other marketing materials, do it the same time each month or every two months.”—Charmaine Hickey, an agent with Lang Realty in Port St. Lucie

8. Ask for reviews: “[Request reviews] on Google, Yelp, Facebook, and [even via] short videos to use on your website. Authentic testimonials will help future [buyers and sellers] choose your brand over the rest.”—Tom Ferry, real estate coach, tomferry.com

9. Do your own social media: “Don’t hire a company to do your social media. If it’s not in your voice and it’s not personalized, it won’t resonate with people.”— Ben Moss, luxury real estate specialist and national director, sports and entertainment division, Compass, Miami

10. Host a seminar: “First-time buyers often don’t know where to start. If you can help them feel comfortable with the process and motivate them to purchase their first home, they’ll be more likely to work with you throughout the process.”—Tim and Julie Harris, co-owners of Tim and Julie Harris Real Estate Coaching, timandjulieharris.com

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