Market-ZING 4. Customize outreach: “Communicate with people the way they want to be communicated with. I will text, call or email—figure out who likes what.” —Debbie Rector, broker-owner, TOP PER-FORMANCE Real Estate Consultants in Crystal River RECTOR 7. Rinse and repeat: “If you are door knocking or sending postcards or other marketing materi-als, do it the same time each month or every two months.” —Charmaine Hickey, an agent with Lang Realty in Port St. Lucie HICKEY 5. Improve listing imagery: “Use 3D and VR depictions of your listings. This allows potential buyers to see your home in a new way that might help them plan out how they can visualize themselves in the home.” —Tom Ferry, real estate coach, tomferry.com FERRY 8. Ask for reviews: “[Request reviews] on Google, Yelp, Facebook, and [even via] short videos to use on your website. Authentic testimonials will help future [buyers and sellers] choose your brand over the rest.” —Tom Ferry, real estate coach, tomferry.com 6. Always have a CTA: “You need a Call to Action with everything you do. For example, you can post that you’ll be hosting a Zoom call about something happening in the market at a specific time with a link to register. That way you’re creating a database with people who register.” —Claudienne Hibbert-Smith, a Realtor® with the Hibbert Real Estate Group with eXp Realty in Pembroke Pines HIBBERT-SMITH 9. Do your own social media: “Don’t hire a company to do your social media. If it’s not in your voice and it’s not personalized, it won’t resonate with peo-ple.” —Ben Moss, luxury real estate specialist and national director, sports and enter-tainment division, Compass, Miami MOSS 10. Host a seminar: “First-time buyers often don’t know where to start. If you can help them feel comfort-able with the process and motivate them to purchase their first home, they’ll be more likely to work with you through-out the process.” —Tim and Julie Harris, co-owners of Tim and Julie Harris Real Estate Coaching, timandjulieharris.com ® Florida Realtors Take 5 Videos: MARKETING Take 5 minutes with a few of Florida Realtors hundreds of Take 5 Videos ® • How to Build a Repeat and Referral Business: How to earn trust and get people to like you: floridarealtors.org/repeat-and-referral-business • Elevate Your Real Estate Marketing With ChatGPT: What you need to know to leverage AI like ChatGPT in your real estate marketing: floridarealtors.org/ chatgpt-for-realtors • How to Break Into the Luxury Real Estate Business: How to get your foot in the door and build relationships with luxury real estate agents and customers: floridarealtors.org/luxury-real-estate DINA GOLDENTAYER DOUGLAS ELLIMAN MIAMI 6 FLORIDA REALTOR / November/December 2024
Florida Realtor November/December 2024: Page 6
